"They have always acted as the first warning lights on the dash for the automotive industry."ĭealers also have more to lose than the manufacturers. "Dealers know in real time with real-time feedback what the market is doing," Brauer said. Listening to dealers about where the demand pendulum is swinging will be crucial for car companies as they roll out more and more electric models in the coming years. This is all a sign of the trouble to come with EV adoption as the market surpasses the early-adoption wave, industry analysts and executives have said. Even Tesla, as it rolls out the Cybertruck, has struggled with bloated inventory this year. Some Ford dealers who spoke with Insider recently said that they're already turning away some electric vehicle allocations as demand for the cars dries up. "Dealers are in this very tough spot where they are expected to continue to absorb these vehicles that manufacturers are producing." Dealers are the canary in the coal mine "There's consumers out there and the cars are produced, and the bridge between those is the dealer," Brauer said. Account icon An icon in the shape of a person's head and shoulders.
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