Taking a look at downloads first, the game peaked on its third day of global release, June 4, with 1.32m downloads in one day. It should be taken into account that Immortal is free to play, of course.Īppmagic’s figures cover developer earnings, so do not include the 30% Apple and Google tax either, so total overall revenue will be higher than the $49m heading Blizzard’s way. According to Blizzard, Diablo 3 sold 3.5m in its first day and 6.3m in its first week back in 2012, but a later financial report suggested that the game didn’t hit 10m sales until June 30, six weeks after launch. The data, collated by, suggests that the mobile edition is likely the Diablo series’ biggest ever launch. We’re going to make games that are right for different platforms so that people can engage on their platform of choice.Diablo Immortal’s first month of release has earned Blizzard $49m from 10m downloads, according to Appmagic figures. And console games are a huge part of gaming, undeniably. And PC games are a huge part of gaming, undeniably. And there will be more steps into mobile. We made a mobile game of Hearthstone, taking it from PC and it was our first step into mobile. “It’s not a hard thing to think that people want that. “I think the idea of quality mobile games that people can enjoy and people can have fun with is not a hard thing to imagine,” said Brack. Blizzard has not yet confirmed how Diablo Immortal’s business model will work. Blizzard has also pledged that it will explore the lucrative mobile gaming market, which is worth an estimated $50bn. Read our J Allen Brack interview on Blizzard's culture, the future, Overwatch and moreĭespite some of the protestations, Brack said that it was important for Blizzard to bring its games to more platforms in order to build its audience in a fast-changing industry.There are different types of groups on different types of platforms that feel like that platform is the best gaming platform and that’s where real games are made and that’s the only place they want to play games. “You see it in a smaller scale when we announced Diablo on console and when we said we’re going to do Overwatch on PC and console. “You have different types of players that are loyal to certain types of platforms,” said Brack.
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